In 2014, George assumed the role as Chairman and CEO of People’s Trust Insurance, a Florida based homeowner’s insurance company he co-founded in 2008.
In an industry not known for innovation, People’s Trust has pioneered a solution that provides affordable rates and a concierge claims service through its Rapid Response Team partner. Built on the fundamentals of preparation and responsiveness, this unique approach to addressing one of Florida’s toughest challenges was recognized as the winner of the 2013 Enterprise Florida Innovators in Business Award.